Visiting London- January 2008 Highlights
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Burlington Bertie's Accommodation Choice:
81 Jermyn Street, St James, London, SW1Y 6JF
Located on prestigious Jermyn Street in the heart of London's Piccadilly, this welcoming retreat is a perfect choice for shopping in Mayfair, Piccadilly and Regent Street. Knightsbridge is a short taxi ride away and London's Theatreland is on the doorstep. An ideal stop for your city break or theatre break


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London January Sales
with Shophound Alexia

I am hoping to pick up some real bargains in London's January Sales. So many stores and boutiques have suffered thanks to the economic downturn and unseasonable weather that pickings should be rich. Here is my calling list for London's West End Women's clothing and accessories sales. With the exception of specialist shoe shops, (which I have put into a special section at the end), I have ignored all the High Street clothing stores that have flagship branches in the West End. Competitive retail margins are now so slim on the High Street that many have near permanent discount offers and what is left over for the official sales is probably not worth having.

Sales trawling in London's West End will be fun. I shall enjoy nabbing that covetable Balenciaga coat or Grachvogel dress, that sensuous satin negligee from Rigby and Peller, a Chanel handbag perhaps, or hot heels from Jimmy Choo. With luck and diligent browsing I can sometimes find an elegant designer piece marked down by a colossal 60/70% or more to clear the rails for the Spring Season. As for everyday sensible clothing and footwear classics, (court shoes and such), I can buy them any time in the High Street without the hassle of checking over non-returnable Sale leftovers.

As usual, I have compiled a list of Winter Sales resolutions that will save me from some expensive mistakes and tears.

  1. Focus! I shall make a list of items I desire or need to keep my wardrobe top-drawer.

  2. Coordinate! We can expect to be wearing bright colours this coming spring and summer. Look for neutral coloured accessories to coordinate with them, unlike last autumn when we looked for brightly coloured accessories to offset the blacks and greys.

  3. Quality! I shall never buy inferior quality fashions! Nothing but the best quality sale items for The Shophound and her readers! I shall keep a sharp eye out for the increasingly popular small labels like Josh Goot, Phillip Lim, Rodnick and Rag & Bone. I shall look for quality belts. They are always expensive, so I keep an eye out for something yummy to surround a great look. Classy belts will continue to be a No.1 accessory this spring. I note that fashionistas who can look good in that line are wearing narrow patents strapped under the bust to convert a loose dress into an empire line.

  4. Size! I won't buy anything too small. If it is tight in the fitting room it will still be tight when I get it home and might be even tighter next month!

  5. Coats! Now is the time to find the best coat fashions. I shall look for full bottomed trench coats, preferably in a silk or fine wool rather than gabardine.

  6. Impulse! Positively no impulse buys! I do not intend to stock the Red Cross Charity Shop in Ebury Street more than I do already with never worn cast offs!

  7. Fashion No-Nos! I won't buy anything in 'Chartreuse', last season's 'hot' colour. Marlene Dietrich once said, "A woman should never wear green!" I say "Green is only good if your name is SHREK!" I shall not buy any dress with jewelled collar, whatever the discount. I look terrible in it!

  8. Shoes! I shall look for exciting up-to-date styles on sale at Jimmy Choo and other shoe emporia. Both ballerina pumps and killer heels are good news this spring, but the heels must have an extraordinary look to be fashionable.
I have noted the telephone number and, where possible, the website of every designer shop outlet listed. If you are focused enough to know what you are looking for, check out the website - you may be able to buy online and save yourself hours of legging it. If not, call and enquire if they have it in stock in your size and colour preference. A few calls will save a lot of legwork.

Rather than list shops by category, I have listed them by street, as this is the way I personally like to shop when trawling the West End Sales. I always hit the Sales with my friend Georgina. If possible take a friend with you - you can be brutally honest with each other about chic and colour when one of you is tempted to splash out on something irresponsibly wild just because it's discounted! I repeat! Positively NO impulse buys!

We shall start at the beginning of the week in the relative calm of Jimmy Choo's shoe shop in South Kensington, progress from there to Sloane Street in Knightsbridge, where we shall find time to look in at the exclusive fashion store of Georgina's favourite coutourier Maria Grachvogel, at 162 Sloane Street, before checking out all the designer shops that have opened up there recently. Later in the week we shall visit Bond Street and Mayfair, and finally tackle the hurlyburly of Regent Street and Oxford Street.

Knightsbridge, Chelsea, South Kensington
Nearest Undergrounds: Knightsbridge, Sloane Square, South Kensington.

Harrods Upmarket Department Store.
Address: 87-135 Brompton Rd, SW1. (020 7730 1234).
Nearest Underground: Knightsbridge,(Piccadilly Line).
Sale Date: From 28 Dec.
Look for: Up to 75% off selected items across the store. Sustain yourself for the bargain hunt with a glass of champagne at the Oyster Bar in the Harrods Fish Hall.

Harvey Nichols Trendy fashion-led Department Store.
Address: 109-125 Knightsbridge, SW1 (020 7235 5000).
Nearest Underground: Knightsbridge,(Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items across the store. Account card holders can obtain additional discounts. The Fifth Floor Restaurant is an excellent place to pause for lunch when in Knightsbridge, (booking: 020 7235 5250).

Peter Jones Upmarket Department Store.
Address: Sloane Square, SW1 (020 7730 3434).
Nearest Underground: Sloane Square, (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items across the store.

Emporio Armani International Italian Fashion and Accessories Label.
Address: 191 Brompton Rd, SW3. (020 7823 8188).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 30% off Giorgio Armani lines.

Allegra Hicks International luxury Lifestyle Label. Flagship store.
Address: 28 Cadogan Place, SW1 (020 7235 8989).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 30% off own label clothing, fabrics and furnishings.

Browns Designer Clothing, Womens/Men's fashions and accessories.
Address: 6c Sloane Street, SW1X 9LE2. (020 7514 0000) and at S.Molton Street.
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 60% off selected designer womenswear and accessories, Mark Jacobs, Chloe, Diane von Furstenburg, Alexander McQueen, etc. Balenciaga satin coat down from 1,690 to a drooly 680!

Gucci International Italian Designer Label Clothing and accessories.
Address: 18 Sloane St, SW1 (020 7235 6707) and at 34 Old Bond Street. Also at Harrods and Selfridges department stores. .
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Christian Dior International French Designer Label Clothing and accessories.
Address: 31 Sloane St, SW1 (020 7172 0172).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Georgio Armani Black LabelArmani's Couture and Bridalwear outlet.
Address: 37 Sloane Street. (020 7235 6232(.
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Chloé Designer Label Clothing, shoes and accessories.
Address: 152-153 Sloane St, SW1 (020 7823 5348).
Nearest Underground: Sloane Square (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: 50% off.

Maria Grachvogel Exclusive Designer Label and bespoke Couture Fashions..
Address: 162 Sloane St, SW1X 9BS (020 7245 9331).
Nearest Underground: Knightsbridge, (Piccadilly Line); Sloane Square (Circle and District Lines).
Sale Date: From 22 Dec.
Look for: Maria's signature Catsuits, Separates. Spring Collection already on display.

Alberta Ferretti Exclusive Italian Designer Label Clothing, shoes and accessories.
Address: 205/206 Sloane St, SW1 (020 7235 2349).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out Eveningwear bargains.

Ben de Lisi American Designer Label, Clothing. Flagship store.
Address: 40 Elizabeth Street, SW1. (020 7730 2994).
Nearest Underground: Sloane Square (Circle and District Lines).
Sale Date: From 3 Jan.
Look for: Up to 30% off this American born designer's designs.

Erickson Beamon Designer Jewellery
Address: 38 Elizabeth Street, SW1. (020 7259 0202). Jewellery.
Nearest Underground: Sloane Square (Circle and District Lines).
Sale Date: From 2 Jan.
Look for: Up to 40% off. Check out Beamon's sparkling Swarovski crystal jewellery.

Lunchbreak with Burlington Bertie
If you start at Knightsbridge and shop down Sloane Street, you will reach King's Road in time for lunch at Manicamio's the superb Italian restaurant in the piazza of Duke of York's Square. My only reservation is that you may not wish to do too much shopping in the afternoon after a fine lunch there. But then, what the heck! You deserve a good lunch after a morning's sales shopping! Book your table on 020 7730 3366. Alternatively, the Ebury Wine Bar, (139 Ebury Street), on the corner of Ebury and Elizabeth Streets, does an admirable steak and, as its name implies, has an extensive wine list. Book on 0871 6633. If you shop up Sloane Street from Sloane Square or Victoria, you will reach Harvey Nichols in time for lunch at their excellent Fifth Floor Restaurant. Buy something for dinner from the excellent Fifth Floor Foodhall on the way out.

Piccadilly
Nearest Undergrounds: Piccadilly Circus, Green Park.

Fortnum and Mason Upmarket Department Store with Royal Warrant
Address: 181 Piccadilly, W1.
Nearest Underground:; Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items. Rest your feet and fortify the body in the Patio Restaurant.

Pickett Boutique
Address: 32, 33 & 41 Burlington Arcade, W1. (020 7493 8939)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines); or Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items. Check out Handbag bargains.

Lunchbreak with Burlington Bertie
When you are shopping at Fortnum and Mason, Burlington Arcade or Jermyn Street, or buying books at nearby Waterlow's, I recommend Fortnum's Patio Restaurant as the the perfect spot for a light lunch in civilized company and congenial surroundings. Try the Patio's smoked salmon and freshly scrambled eggs brunch dish, with a cool glass of Pinot Grigio. If you are dragging the Man-in-your-life round the Sales, I suggest you fortify him there with a Patio plate of oysters washed down with a glass of champagne. It will do wonders to his attitude, (and your's come to think of it), and bring a smile back to his face, if not to his rapidly emptying wallet!

Bond Street & Mayfair
Nearest Undergrounds: Bond Street, Green Park.

Fenwick Department Store
Address: 63 New Bond St. W1A. (020 7629 9161).
Nearest Underground: Bond st.
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Alexander McQueen Designer Ladieswear
Address: 4-5 Old Bond St, W1 (020 7355 0088).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off those slinky Grecian summer dresses and strappy sandals.

Dolce & Gabbanna Designer Wear for Ladies and Gentlemen.
Address: 6-8 Old Bond St, W1 (020 7659 9000).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out leather goods bargains.

Etro Designer Ladieswear
Address: 8-10 Old Bond St, W1 (020 7659 9000).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Prada Designer Ladieswear & Accessories
Address: 16-18 Old Bond St, W1 (020 7647 5000).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: From 30% off.

MaxMara Designer Ladieswear
Address: 19-21 Old Bond St, W1 (020 7499 7902).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off most items from this Italian fashion house. Check out the coat bargains.

Chanel Designer Ladieswear & Accessories
Address: 26 Old Bond St, W1 (020 7493 5040)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 4 Jan.
Look for: Up to 30% off, excluding handbags.

Gucci Designer Ladieswear
Address: 34 Old Bond Street, W1. (020 7629 2716) and department store concessions.
Nearest Underground: Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Donna Karan Designer Ladieswear.
Address: 21/22 New Bond Street, W1. (07000 785676).
Nearest Underground: Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: 50% off. Check out the coat bargains.

Burberry Prorsum Designer Ladieswear and Menswear for country living.
Address: 21/22 New Bond Street, W1. (07000 785676).
Nearest Underground: Green Park, (Piccadilly Line).
Sale Date: From 26 Dec.
Look for: Up to 50% off selected items.

Ermenegildo Zegna Designer Menswear.
Address: 37/38 New Bond Street, W1. (07000 785676).
Nearest Underground: Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: From 30% off.

Miu Miu Womenswear
Address: 123 New Bond St, W1. (020 7409 0900)
Nearest Underground: Bond St., (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Emanuel Ungaro Designer Ladieswear and Menswear.
Address: 150 New Bond St, W1 (020 7629 0550) .
Nearest Underground: Bond St. (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: 50% off.

Nicole Fahi Designer Ladieswear and Menswear.
Address: 158 New Bond St, W1 (020 7499 8368) .
Nearest Underground: Bond St. (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Up to 40% off.

Sonia Rykiel Designer Knits.
Address: 27-29 Brook St, W1. (020 7493 5255).
Nearest Underground: Bond Street, (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Sonia Rykiel's signature stripy knits and exciting off-beat accessories

Stella McCartney Designer Ladieswear.
Address: 30 Bruton St, W1. (020 7518 3100)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines ).<.
Sale Date: from 27 Dec.
Look for: Up to 50% off her ready-to-wear and accessories.

Matthew Williamson Designer Ladieswear.
Address: 28 Bruton St, W1 (020 7629 6200).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 27 Dec.
Look for: Up to 30% off.


Luna di Seta Camisol, Rigby & Peller.
Browns Designer Ladieswear labels
Address: 23-27 and 38/39 South Molton Street. W1. (020 7514 0016).
Nearest Underground: Bond Street, (Central Line).
Sale Date: From 27 Dec.
Look for Up to 30% off selected designer labels, (Missoni, Balenciaga, Marc Jacobs, etc).

Ashley's Boutique Boutique
Address: 18 Conduit St, W1S. (020 7499 9658)
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Rigby and Peller Designer Lingerie/Swimwear Labels
Address: 22a Conduit St, W1S. (020 7491 2200).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 5 Jan.
Look for: Up to 50% off.

Vivienne Westwood Designer Ladieswear.
Address: 44 Conduit St, W1. (020 7439 1109).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 40% off.

Moschino Boutique
Address: 28-29 Conduit St, W1. (020 7318 0555).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 2 Jan.
Look for: From 40% off. If you are into doing the Highland Fling, there's some big bargains on tartan dresses.

Lunchbreak with Burlington Bertie
After bargain hunting in the rarified expensive environs of Mayfair or Regent Street, revive your spirits with a superb lunch at Hibiscus in Maddox Street. This new addition to London's gourmet dining scene a set price three course lunch menu for 25, with 16 wines offered by the glass and an extensive European and New World wine list of reasonably priced full and half bottles. Having enjoyed lunch you will want to return for the superb evening menu. Strongly recommended! Book on 020 7629 2999.

Regent Street
Nearest Undergrounds: Piccadilly Circus, Oxford Circus.

Liberty Historic Department Store
Address: Great Marlborough street, W1B 5AH, (020 7573 9484).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected designer womenswear, designer menswear, Liberty fabrics, home and beauty items.

Jaeger Designer Womenswear and Menswear.
Address: 200-206 Regent St, W1 (020 7200 4000), and nationwide.
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for bargains: Up to 50% off selected items in all departments.

Aquascutum Designer Womenswear and Menswear.
. Address: 100 Regent St, W1. (020 7675 8200).
Nearest Underground: Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off Aquascutum label.

Oxford Street
Nearest Undergrounds: Marble Arch, Bond Street, Tottenham Court Road.

Selfridge Upmarket Department Store
Address: 400 Oxford St, W1. (0870 837 7377).
Nearest Underground: Marble Arch, (Central Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Large reductions in most departments.

House of Fraser Multiple Department Store
Address: 318 Oxford St, W1. (020 7529 4700), and nationwide.
Nearest Underground: Bond Street, (Central and Jubilee Lines).
Sale Date:. From 27 Dec.
Look for: Good discounts on mens and womenswear. Mulberry concession.

John Lewis Multiple Department Store
Address: Oxford St, W1A 1EX. (020 7629 7711).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines); Bond Street, (Central and Jubilee Lines).
Sale Date:. From 27 Dec.
Look for: Up to 50% off in all departments. Check out the store's superb new Foodhall specializing in organic produce.

Debenham's Multiple Department store
Address: 334-348 Oxford St, W1c 1JG. (0844 5616161).
Nearest Underground: Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date:. From 27 Dec.
Look for: Up to 70% off in all departments.

Lunchbreak with Burlington Bertie
After a frenzied morning bargain hunting in Oxford Street, calm your frayed nerves, (and your partner's), with a relaxing lunch and a glass of wine in John Lewis's spanking new restaurant The Place to Eat with its panoramic views over London. If you are more pushed for time try the store's Brasserie for a salad and pastry, or the Bistro for their excellent tapas selection, (3rd floor); or the Coffee Shop, (4th floor).

Shoes, Bags and Accessories

Emma Hope Designer Shoes
Address: 53 Sloane Square, SW3. (020 7259 9566) .
Nearest Underground: Sloane Square, (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Gina Designer Shoes
Address: 189 Sloane St, SW1. (020 7235 2932); 9 Old Bond Street, W1S 4PJ.
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 50% off.

Patrick Cox Designer Shoes
Address: 129 Sloane St, SW1 (020 7730 8886).
Nearest Underground: Knightsbridge, (Piccadilly Line). Shoes.
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Lulu Guinness. Designer Bags
Address: 3 Ellis Street, SW1, (020 7823 4828). Boutique.
Nearest Underground: Knightsbridge,(Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 30% off.

Anya Hindmarch. Designer Bags and shoes.
Address:15-17 Pont Street, SW1, (020 7838 9177).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Jimmy Choo Designer Shoes, (Princess Diana's favourite).
Address: 169 Draycott Avenue. (020 7584 6111).
Nearest Underground: South Kensington , (Circle and District Lines).
Sale Date:
From 28 Dec.
Look for: Up to 50% off. I particularly like the TIZ metallic gold and black wedge sandal, down from 350 to 175.

Russell & Bromley High Street Multiple Shoe Store
Address: 24-25 New Bond St, W1. (020 7629 6903) and nationwide.
Nearest Underground: Bond Street, ( Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: Up to 65% off.

Salvatore Ferragamo Designer Shoes
Address: 25 Old Bond St, W1 (020 7629 5007).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Christian Louboutin Designer Shoes
Address: 23 Motcomb Street, SW1 (020 7245 6510).
Nearest Underground: Knightsbridge (Piccadilly Line).
Sale Date: From 6 Jan.
Look for: Up to 50% off selected Footwear. Check out Glamissima satin slingbacks.

Rupert Sanderson Designer Shoes.
Address: 33 Bruton Place, W1 (0870 7509181).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 20 Dec.
Look for: Up to 30% off selected lines.

Kate Kuba Designer Shoes.
Address: 27-29 Brook St, W1. (020 7493 5255).
Nearest Underground: Bond Street, (Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: Up to 50% off selected lines.

JM Weston Designer Shoes
Address: 3-5 Burlington Gardens, W1. (020 7434 4121)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines); or Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Georgina Goodman Designer Shoes
Address: 12-14 Shepherd St, W1 (020 7499 8599).
Nearest Underground: Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 20 Dec.
Look for: Up to 50% off.

Bally High Street Multiple Shoe Store
Address: 116 New Bond St, W1. (020 7491 7062)
Nearest Underground: Bond St., (Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: 30% off.

Office High Street Footwear Multiple.
Address: 190 Oxford St, W1. (020 7255 2410) and nationwide .
Nearest Underground Oxford Circus, ( Central, Victoria and Metropolitan Lines).
Sale Date: From 20 Dec.
Look for: Up to 40% off.

Ravel High Street Footwear Multiple.
Address: 184-188 Oxford St, W1. (020 7631 4135) and nationwide.
Nearest Underground: Oxford Circus (Central, Victoria and Metropolitan lines)
Sale Date: From 27 Dec.
Look for: Up to 40% off.

Find your way around the London Sales
Streetscapes for London's West End.
London Underground Maps

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