January Sales in London
London hotels at discount rates
NAVIGATION
  A TRAVELLER'S GUIDE TO LONDON
An OfftoLondon Christmas Shopping Feature:
January Sales
in London's West End
with SHOPHOUND ALEXIA.

Here is my calling list for the January Sales in London's West End. I have ignored all the High Street clothing stores that have flagship branches in the West End, as, with near permanent discount offers available, competitive retail margins are now so slim in this sector that what is left over in the sales is probably not worth having.

Sales trawling in London's West End should be fun. I find great excitement in nabbing that covetable Gucci dress in silver metallic, that sensuous satin negligee trimmed with lace from Rigby and Peller's lingerie selection, a Chanel handbag perhaps, or hot heels from Jimmy Choo, in a West End designer store which is marking goods down by a whopping 100 or more to clear the rails for the Spring Season. As for those sensible clothing and footwear classics, I can buy them any time in the High Street without the hassle of checking over non-returnable Sale leftovers.

This time I have compiled a list of resolutions that will save me from expensive mistakes and tears.
shopping guide

Here are my Dos and Don'ts:
  • I will make a list of items I need to update my wardrobe so that I am focused in my Sales shopping.
  • I will look for quality belts. They are always expensive, so I keep an eye out for a Sales bargain.
  • I will look for exciting wedges and platforms at Jimmy Choo and other shoe shops. They are still in style this coming season.
  • I will look at coats - the mild Autumn has left retailers with overstocked racks they will want to clear. Bargain prices!
  • I will only buy things I really love or need.
  • I won't buy anything too small. If it is too small in the fitting room it will still be too small when I get it home.
  • I won't buy anything too large unless it can be easily altered by my local seamstress.
  • I won't buy anything that is inferior to an item already in my wardrobe. No duplicates!
  • I won't buy anything in Chartreuse, last season's 'hot' colour, whatever the discount. I look terrible in it! So, probably, will you!
  • I won't buy anything on impulse just because it's a bargain. My wardrobe and shoe racks are full of unworn impulse buys!
I have noted the telephone number and, where possible, the website of every designer shop outlet listed. If you are focused enough to know what you are looking for, call and enquire if they have it in stock in your size and colour preference. A few calls will save a lot of legwork. You may even be able to save yourself the taxi fare by ordering online.

Rather than list shops by category, I have listed them by street, as this is the way I personally like to shop when trawling the West End Sales. I prefer to bargain hunt with my friend Georgina. We can be brutally honest with each other about chic and colour when one of us is tempted to splash out on something irresponsibly wild just because it's discounted! We shall start at the beginning of the week in the relative calm of Jimmy Choo's shoe shop in South Kensington, progress from there to Sloane Street in Knightsbridge, where we shall find time to look in at the exclusive fashion store of Georgina's favourite coutourier Maria Grachvogel, at 162 Sloane Street, before checking out all the designer shops that have opened up there recently. Later in the week we shall visit Bond Street and Mayfair, and finally tackle the hurlyburly of Regent Street and Oxford Street.

There are a number of excellent West End hotel accommodation offers available right now so why not book a London short break and join us on a Sales shopping spree!

Knightsbridge, Chelsea, South Kensington.
Jimmy Choo Designer Shoes, (Princess Diana's favourite).
Address: 169 Draycott Avenue. (020 7584 6111).
Nearest Underground South Kensington , (Circle and District Lines).
Sale Date:
From 28 Dec.
Look for: Flash range of wedges.

Betty Jackson Designer Ladieswear.
Address: 311 Brompton Rd, SW3. (020 7589 7884). Boutique.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 30% off selected lines.

Emporio Armani Designer Ladieswear Labels.
Address: 191 Brompton Rd, SW3. (020 7823 8188).
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 30% off Giorgio Armani lines.

Harrods Department Store.
Address: 87-135 Brompton Rd, SW1. (020 7730 1234).
Nearest Underground Knightsbridge,(Piccadilly Line).
Sale Date: From 28 Dec.
Look for: Up to 75% off selected womenswear. Ralph Lauren blazers down from 365 to 249. Up to 50% off Gucci. Sustain yourself for the bargain hunt with a glass of champagne at the Oyster Bar in the Harrods Fish Hall.

Harvey Nichols Department Store.
Address: 109-125 Knightsbridge, SW1 (020 7235 5000).
Nearest Underground; Knightsbridge,(Piccadilly Line).
Sale Date: From 27 Dec.
Look for: 50% off selected fashion items. Mulberry, Marc Jacobs, Gucci Shoes. If you are an Account card holder, check for additional discounts. The Fifth Floor Restaurant is an excellent place to pause for lunch when in Knightsbridge, (booking: 020 7235 5250).

Lulu Guinness. Designer Bags
Address: 3 Ellis Street, SW1, (020 7823 4828). Boutique.
Nearest Underground; Knightsbridge,(Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 30% off. Check out the Thelma bag bargain.

Feathers Designer Label Boutique
Address: 42 Hans Crescent, SW1 (020 7589 5802). .
Nearest Underground; Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out Rick Owens, Givenchy, Etro bargains.

Tashia. Designer Label Boutique
Address: 178 Walton Street, SW3. (020 7589 0082). Designer Label Boutique.
Nearest Underground; Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out Matthew Williamson bargains.

Christian Louboutin Designer Shoes
Address: 23 Motcomb Street, SW1 (020 7245 6510).
Nearest Underground Knightsbridge (Piccadilly Line).
Sale Date: From 6 Jan.
Look for: Up to 50% off selected Footwear. Check out Glamissima satin slingbacks.

Anya Hindmarch. Designer Bags.
Address:15-17 Pont Street, SW1. (020 7838 9177).
Nearest Underground: Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out the Madrid bag bargain.

Allegra Hicks Boutique.
Address: 28 Cadogan Place, SW1 (020 7235 8989). Boutique.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 30% off.

Browns Designer labels
Address: 6c Sloane Street, SW1X 9LE2. Boutique.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for Up to 30% off selected designer womenswear and accessories.

Gucci Designer Ladieswear
Address: 18 Sloane St, SW1 (020 7235 6707) and department store concessions.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Christian Dior Designer Ladieswear
Address: 31 Sloane St, SW1 (020 7172 0172).
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Georgio ArmaniDesigner Ladieswear
Address: 37 Sloane Street. (020 7235 6232(.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Patrick Cox Designer Shoes
Address: 129 Sloane St, SW1 (020 7730 8886).
Nearest Underground Knightsbridge, (Piccadilly Line). Shoes.
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Chloé Designer Label Boutique
Address: 152-153 Sloane St, SW1 (020 7823 5348).
Nearest Underground Sloane Square (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: 50% off all autumn and winter fashions.

Gina Designer Shoes
Address: 189 Sloane St, SW1. (020 7235 2932) and nationwide.
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 20 Dec.
Look for: Up to 50% off. Check out their kid leather knee-boots.

Alberta Ferretti Designer Ladieswear.
Address: 205/206 Sloane St, SW1 (020 7235 2349).
Nearest Underground Knightsbridge, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out Eveningwear bargains.

Emma Hope Designer Shoes
Address: 53 Sloane Square, SW3. (020 7259 9566) .
Nearest Underground Sloane Square, (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Ben de Lisi Designer Ladieswear
Address: 40 Elizabeth Street, SW1. (020 7730 2994).
Nearest Underground Sloane Square (Circle and District Lines).
Sale Date: From 3 Jan.
Look for: Up to 30% off this American born designer's designs.

Erickson Beamon Designer Jewellery
Address: 38 Elizabeth Street, SW1. (020 7259 0202). Jewellery.
Nearest Underground Sloane Square (Circle and District Lines).
Sale Date: From 2 Jan.
Look for: Up to 40% off. Check out Beamon's sparkling Swarovski crystal jewellery.

Peter Jones Department Store.
Address: Sloane Square, SW1 (020 7730 3434).
Nearest Underground; Sloane Square, (Circle and District Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items across the store.

Brora Fine Cashmere
Address:344 King's Rd, SW3 (020 7352 3697)
Nearest Underground; Sloane Square, (Circle and District Lines).
Sale Date: From 17 Jan.
Look for: Up to 20% off.

Mimi Young Womenswear
Address:308 King's Rd, SW3 (020 7349 9699)
Nearest Underground; Sloane Square, (Circle and District Lines).
Sale Date: From 20 Dec.
Look for: Up to 50% off.

Lunchbreak with Alexia
Lunching in the King's Road, Chelsea has always been fun. Since the opening of the Duke of York's Square opposite Peter Jones it has become a joy. Arrange your bargain hunting in all those elegant Sloane Street designer shops before you reach Manicomios, (my favourite Italian restaurant), in time for lunch. You won't regret it - but don't expect to do too much shopping in the afternoon! 85 Duke of York Square, Kings Road, SW3 4LY; Tel: 020 7730 3366.

Piccadilly
Fortnum and Mason Department Store
Address: 181 Piccadilly, W1.
Nearest Underground; Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items. Rest your feet and fortify the body in the Patio Restaurant.

Pickett Boutique
Address: 32, 33 & 41 Burlington Arcade, W1. (020 7493 8939)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines); or Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected items. Check out Handbag bargains.

JM Weston Designer Shoes
Address: 3-5 Burlington Gardens, W1. (020 7434 4121)
Nearest Underground: Green Park, (Piccadilly and Victoria Lines); or Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off. Check out double buckle-boots .

Lunchbreak with Alexia
I find the Patio Restaurant overlooking the scrumptious Food Hall at Fortnum and Mason, (181 Piccadilly), the perfect place for a light lunch in civilised company and congenial surroundings after I have shopped in Burlington Arcade, London's most beautiful and elegant boutique precinct. I go a bundle on the Patio's smoked salmon and freshly scrambled eggs brunch dish, with a cool glass of Pinot Grigio. If you are dragging a disgruntled male around in your wake as you scour the sales for that elusive bargain, fortify him for the afternoon's trek with a Patio plate of oysters washed down with a glass of champagne. It will bring a smile back to his face, if not his wallet!


Bond Street & Mayfair
Georgina Goodman Designer Shoes
Address: 12-14 Shepherd St, W1 (020 7499 8599).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 20 Dec.
Look for: Up to 50% off. Check out Cade suede party shoe.

Alexander MacQueen Designer Ladieswear
Address: 4-5 Old Bond St, W1 (020 7355 0088).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: Until 15 July. Mon-Wed, Fri, Sat 10am-6pm, Thur 10am-7pm
Look for: Up to 50% off those slinky Grecian summer dresses and strappy sandals.

Dolce & Gabbanna Designer Wear for Ladies and Gentlemen.
Address: 6-8 Old Bond St, W1 (020 7659 9000).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off. Check out leather goods bargains.

Etro Designer Ladieswear
Address: 8-10 Old Bond St, W1 (020 7659 9000).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off. Check out Eveningwear bargains at 40% off.

Prada Designer Ladieswear
Address: 16-18 Old Bond St, W1 (020 7647 5000).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: From 30% off.

MaxMara Designer Ladieswear
Address: 19-21 Old Bond St, W1 (020 7499 7902).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off most items from this Italian fashion house. Check out the coat bargains.

Salvatore Ferragamo Designer Shoes
Address: 25 Old Bond St, W1 (020 7629 5007).
Nearest Underground Green Park, (Piccadilly and Victoria Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Chanel Designer Ladieswear
Address: 26 Old Bond St, W1 (020 7493 5040)
Nearest Underground Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 3 Jan.
Look for: Up to 30% off, excluding handbags.

Gucci Designer Ladieswear
Address: 34 Old Bond Street, W1. (020 7629 2716) and department store concessions.
Nearest Underground Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Donna Karan Designer Ladieswear.
Address: 21/22 New Bond Street, W1. (07000 785676).
Nearest Underground Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: 50% off. Check out the coat bargains.

Burberry Prorsum Designer Ladieswear and Menswear for country living.
Address: 21/22 New Bond Street, W1. (07000 785676).
Nearest Underground Green Park, (Piccadilly Line).
Sale Date: From 26 Dec.
Look for: Up to 50% off selected items.

Russell & Bromley High Street Multiple Shoe Store
Address: 24-25 New Bond St, W1. (020 7629 6903) and nationwide.
Nearest Underground Bond Street, ( Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: Up to 65% off. Check out Suede platforms and leopard zip knee-high boots.

Ermenegildo Zegna Designer Menswear.
Address: 37/38 New Bond Street, W1. (07000 785676).
Nearest Underground Green Park, (Piccadilly Line).
Sale Date: From 27 Dec.
Look for: From 30% off.

Fenwick Department Store
Address: 63 New Bond St. W1A. (020 7629 9161).
Nearest Underground Bond st.
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Bally High Street Multiple Shoe Store
Address: 116 New Bond St, W1. (020 7491 7062)
Nearest Underground Bond St., (Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: 30% off.

Miu Miu Womenswear
Address: 123 New Bond St, W1. (020 7409 0900)
Nearest Underground Bond St., (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Emanuel Ungaro Designer Ladieswear and Menswear.
Address: 150 New Bond St, W1 (020 7629 0550) .
Nearest Underground Bond St. (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: 50% off.

Nicole Farhi Designer Ladieswear and Menswear.
Address: 158 New Bond St, W1 (020 7499 8368) .
Nearest Underground Bond St. (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Up to 40% off.

Kate Kuba Designer Shoes.
Address: 27-29 Brook St, W1. (020 7493 5255).
Nearest Underground Bond Street, (Central and Jubilee Lines).
Sale Date: From 20 Dec.
Look for: Up to 50% off selected lines. Check out gold buckled wedges.

Sonia Rykiel Designer Knits.
Address: 27-29 Brook St, W1. (020 7493 5255).
Nearest Underground Bond Street, (Central and Jubilee Lines).
Sale Date: From 27 Dec.
Look for: Sonia Rykiel's signature stripy knits and exciting off-beat accessories

Rupert Sanderson Designer Shoes.
Address: 33 Bruton Place, W1 (0870 7509181).
Nearest Underground Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 20 Dec.
Look for: Up to 30% off selected lines. Check out Ruth black satin peep-toe heels.

Stella McCartney Designer Ladieswear.
Address: 30 Bruton St, W1. (020 7518 3100)
Nearest Underground Green Park, (Piccadilly and Victoria Lines ).
Sale Date: from 27 Dec.
Look for: Up to 50% off her ready-to-wear and accessories.

Matthew Williamson Designer Womenswear.
Address: 28 Bruton St, W1 (020 7629 6200).
Nearest Underground Green Park, (Piccadilly and Victoria Lines ).
Sale Date: From 27 Dec.
Look for: Up to 30% off.

Browns Designer Womenswear labels
Address: 23-27 and 38/39 South Molton Street. W1. (020 7514 0016).
Nearest Underground Bond Street, (Central Line).
Sale Date: From 27 Dec.
Look for Up to 30% off selected designer labels, (Missoni, Balenciaga, Marc Jacobs, etc).

Ashley's Boutique Boutique
Address: 18 Conduit St, W1S. (020 7499 9658)
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off.

Rigby and Peller Designer Lingerie/Swimwear Labels
Address: 22a Conduit St, W1S. (020 7491 2200).
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 4 Jan.
Look for: Up to 50% off.

Vivienne Westwood Designer Ladieswear.
Address: 44 Conduit St, W1. (020 7439 1109).
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 40% off.

Moschino Boutique
Address: 28-29 Conduit St, W1. (020 7318 0555).
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 2 Jan.
Look for: From 40% off. If you are into doing the Highland Fling, there's some big bargains on tartan dresses.

Lunchbreak with Alexia
After bargain hunting in the rarified expensive environs of Mayfair, you will need a little pick-me-up to revive your flagging spirits. Meet up with a friend in the elegant art deco bar of Claridges Hotel and enjoy a champagne cocktail. It will work wonders and revive you enough to enjoy lunch there at the hotel's superb Gordon Ramsey Restaurant. The three course gourmet set lunch is superb value at 30.

Regent Street
Liberty Department Store
Address: 214-220 Regent St, W1 (020 7734 1234).
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off selected designer womenswear, designer menswear, home and beauty items.

Jaeger Designer Womenswear and Menswear.
Address: 200-206 Regent St, W1 (020 7200 4000), and nationwide.
Nearest Underground Oxford Circus, (Central, Victoria and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for bargains: Up to 50% off selected items in all departments.

Aquascutum Designer Womenswear and Menswear.
Address: 100 Regent St, W1. (020 7675 8200) .
Nearest Underground Piccadilly Circus, (Piccadilly and Metropolitan Lines).
Sale Date: From 27 Dec.
Look for: Up to 50% off Aquascutum label.

Oxford Street
Selfridge Department Store
Address: 400 Oxford St, W1. (0870 837 7377), and in Birmingham, Edinburgh.
Nearest Underground Marble Arch, (Central Line).
Sale Date: Until 16 July. Mon-Wed 9.30am-8pm, Thur-Sat 9am-8pm, Sun 11.30am-6.25pm.
Look for: Up to 50% off inc. Gucci concession. Mulberry concession. Large reductions in most departments of this Oxford Street flagship store.

House of Fraser Multiple Department Store
Address: 318 Oxford St, W1. (020 7529 4700), and nationwide.
Nearest Underground Bond Street, (Central and Jubilee Lines).
Sale Date:. From 26 Dec.
Look for: Good discounts on mens and womenswear. Mulberry concession.

Office High Street Footwear Multiple.
Address: 190 Oxford St, W1. (020 7255 2410) and nationwide .
Nearest Underground Oxford Circus, ( Central, Victoria and Metropolitan Lines).
Sale Date: From 20 Dec.
Look for: Up to 40% off.

Ravel High Street Footwear Footwear Multiple.
Address: 184-188 Oxford St, W1. (020 7631 4135) and nationwide.
Nearest Underground Oxford Circus (Central, Victoria and Metropolitan lines)
Sale Date: From 27 Dec.
Look for: Up to 40% off. 50% off selected ankle boots and jeweled Roxy T bar shoe in pink or black.

Lunchbreak with Alexia
After a frenzied morning bargain hunting in Oxford Street, calm your frayed nerves with a relaxing oriental lunch and a glass of wine , beneath the fantasy decor of giant palm trees and exotic flowers, while listening to the soothing sound of a majestic waterfall. La Porte des Indes, 32 Bryanston Street, Marble Arch, W1A. Tel: 0871 332 3635. They have a special offer of 2 courses for only 10 with wine. Now that's a Real bargain! Book ahead, quoting OfftoLondon.

Find your way around the London Sales
Getting About
Streetscapes for London's West End.
London Underground Maps.




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