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SPOTLIGHT: 13 September, 2007
Strutting their Stuff at London Fashion Week
with Shophound Alexia .

Photo by Osman Yousefzada.

joined the throng of journalists mulling over the shape and colour of 2008 Spring and Summer Fashions this week. 54 Ready to wear designers are strutting their stuff on the London Fashion Week catwalks at the Natural History Museum, in South Kensington and other London West End venues. Backing this up is a trade exhibition of the Accessories we shall all be buying next year. The importance of this annual event to the British Fashion Industry, its long-established names and those newcomers making exciting ripples in the High Street, is reflected in the labels we shall see.

I shall make a point of seeing the shows by established designers such as Allegra Hicks, (stores in Pont Street, Knightsbridge and Madison Avenue, NY), and Betty Jackson, (Brompton Road store). I look forward also to seeing the new designs by groundbreakers like Cambridge University graduate OsmanYousefzada. Osman has been making waves in the US thanks to the patronage of American Elle and Vogue, as well as in London where he is based. You can buy his clothes at Selfridges and Liberty in London and Sachs Fifth Avenue in USA. He showcases his chic elegant clothes with their touch of ethnic and historical style and sexiness in the official LFW schedule for the first time this season.

The LFW shows and the Accessories exhibition tent at the Natural History Museum are ticketed Trade & Press events but you can see selected catwalk shows live on large screen at Harvey Nichols Fifth Floor Restaurant and newly opened Bar and you can of course scrabble for items worn at the shows at the end of London Fashion week.

Whopping discounts are to be had at the LFW marquee sell-off of Spring/Summer 2008 fashions and this is always a popular public ticketed event, so book now.

Venue: LFW Marquee, Natural History Museum, Cromwell Road, SW7 5BD
Dates: 26- 30 September, 2007.
Sales sessions: Wed: 5-9pm; Thurs., 11 a.m.-4 p.m & 5:30-9 p.m.; Fri. & Sat., 10 a.m.-6 p.m.; Sun., 10 a.m.-5 p.m.
Tickets: 10. Sold by Sales Session. Book Online, (recommended) or Tel: 0870 890 0097.

Three other interesting Sales events offering big savings on top label summer season fashions and accessories caught my eye: Rupert Sanderson Shoes.
Venue: The Chapel Rooms, The Grosvenor Chapel, S. Audley St. W1K 2PA, TEL: 020 7491 2427.
Dates: 10am-7pm, 27-29 September, 2007.
Look for: Up to 80% off.

British Designer Sale
Venue: Chelsea Old Town Hall, King's Rd., SW3 5EE (020 7627 2777).
Date: Fri., 1-7 p.m.; Sat., 10-5 p.m, 28-29 September, 2008.
Look for: Designer label clothes from 20.

Junior Style
Venue: Alphaville 2, Sheperdess Walk, N1 7LB, TEL: 07956 580285.
Date: Wed. 10am-8pm; Thurs. 10am-7pm; Fri. 10am-6pm; Sat.10am-4pm. 26-29 September, 2007.
Look for: Designer Childrenswear - (0-12) from 5.

Related Links
London Fashion Week
Allegra Hicks
Betty Jackson
Osman Yousefzada
London Design Festival 2007

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